Kindness, Integrity, Respect.

The "Clear and Simple" Philosophy...
At Cardinal Honda the philosophy is "Clear and Simple"! No one is at a disadvantage because of their inability to negotiate. Everyone gets the same fair and equal treatment. The "Clear and Simple" price of every new and used car is available in Cardinal Honda's showroom. Customers are assisted with their purchase by non-commissioned sales & leasing consultants offering a no pressure experience.

  • 1. Clear & Simple Warranty:  Purchase a new Honda automobile from Cardinal Honda and receive a 10-year/120,000 mile warranty on your vehicle at no extra charge!

  • 2. Certified Used Car Program:  Warranty of 12-months 12,000 miles on non-power train components and 7-years or 100,000 miles on the power train. 

  • 3. Preferred Customer Status:  When purchasing any vehicle from Cardinal Honda you will become a Preferred Customer.
  • 4. Cardinal Cash:  Cardinal Cash is a gift to each customer and is made possible by Cardinal Honda employees. It is distributed in many ways! Sometimes you'll find it under your wiper blade or it may be given to you by your sales consultant. Cardinal Cash is redeemable at the service and parts departments at Cardinal Honda.

  • 5. Complimentary Wash & Vacuum:  Time permitting, any vehicle displaying Cardinal Honda identification will be washed and vacuumed after each service.
  • 6. Lifetime Towing:  When you purchase a vehicle and follow the recommended factory maintenance at Cardinal Honda, the first 15 miles of your tow will be on us when the resulting repair is performed at our service department.

  • 7. First Oil Change is Free:  With any vehicle purchase or lease your first scheduled oil and filter change at Cardinal Honda will be our gift to you.
  • 8. Complimentary Shuttle Service:  Each weekday morning  the Cardinal Honda shuttle departs to deliver our customers to local destinations.

  •  9. First Ding Repaired for Free:  Within the first 90 days your first ding is repaired at no charge. The paint cannot be broken and the ding must be the size of a quarter or less.

  • 10. Tank of Fuel on Delivery:  Every new and certified vehicle Cardinal Honda sells is delivered to the customer with a full tank of fuel.
  • 11. Roadside Assistance:  All new Honda vehicles come with complimentary nationwide roadside assistance for three years or 36,000 miles.

  • 12. Courtesy Car:  When available, Cardinal Honda courtesy cars will keep your everyday life moving while your "Cardinal" Honda is in for repair.

  • 13. Rental Car Program:  Your Cardinal Honda vehicle purchase includes a one day free rental car. Additional new Honda models are available on a first come first serve basis.

  • 14. Complimentary Refreshments:  Enjoy fresh hot coffee, snacks, free wireless internet, and flat screen television while you relax in our customer lounge.

  •  15. Auto CheckA complete Auto Check vehicle history report is available with each pre-owned vehicle. This ensures that you can purchase with confidence.

Frequently Asked Questions
How are trade-ins evaluated and approved? Trade-ins are evaluated based on fair market price, year, model, mileage, and condition.

How are prices determined? Cardinal Honda's best price is based on product availability, market value, product age, and other market factors. The goal is to offer customers the best value with highly competitive pricing and no gimmicks.

What if the customer wants to negotiate? Cardinal Honda has already negotiated the best market price. That means the maximum discount has already been applied to the "Clear and Simple" price of the vehicle.

What if another dealership claims they can beat Cardinal Honda's "Clear & Simple" price? Customers are encouraged to look at the entire package Cardinal Honda offers. Our "Clear & Simple" prices are evaluated daily to ensure our competitiveness. Is this combination of benefits offered by the other dealer? Cardinal Honda had designed Cardinal Care to save you money and give you peace of mind, while providing the best value, always.

Does this same philosophy apply to pre-owned cars and trucks at Cardinal Honda? Yes.


Cardinal Honda

531 Route 12
Directions Groton, CT 06340

  • Sales: (860) 910-0034
  • Service: (860) 910-0034
  • Parts: (860) 910-0034