Mr. Stan Cardinal Cardinal Honda
President / Owner 531 Route 12, Groton, CT
Our Philosophy...
At Cardinal Honda, our pricing philosophy is "Clear & Simple" our best price the first time! No one is at a disadvantage because of their inability to negotiate. Everyone gets the same fair and equal treatment they deserve. Every new and used vehicle has our best price clearly posted on the window. All Sales Associates are non-commissioned.
Cardinal Honda also offers the following 'Value Benefits' at no charge.
- We extend your new car factory warranty an additional 12,000 miles!
- Certified Used Honda Program
- Preferred Customer Status
- Cardinal Cash
- Complimentary Wash & Vacuum
- Lifetime Towing
- Your first oil change is Free
- Tank of fuel on delivery
- Complimentary shuttle
- Your first ding is repaired for Free
- One Service /1 Day Rental
- Complimentary refreshments
- CarFax for pre-owned vehicles
- Complimentary Dealership WiFi
Commonly asked questions about the Cardinal Honda "Clear & Simple" philosophy:
Q: "How are prices determined?"A: Our best price is determined by product availability, market value, product age and other market factors. Our goal is to offer you
the finest products with competitive pricing based on the current market conditions.Q: "How are trade-ins evaluated?"A: Trade-ins are valued at the fair market price based upon the year, make, model, mileage, and it's condition.Q: "What if a customer wants to negotiate?"A: The price on the window is your best price. That means the maximum discount has already been given to you up front without the
hassle of spending your valuable time negotiating back and forth with a manager.Q: "What if another dealership tells you they can beat our price?"A: We would urge customers to look at the entire package we offer. Were you treated with respect? Was your shopping experience
there as informative and simplified as it was at Cardinal Honda? Also, remember the Cardinal Honda Value Benefits? Is this
combination of benefits offered by the other dealer? We design them to save you money and give you peace of mind.Q: "Does this same philosophy apply to pre-owned cars?"A: Yes, this applies to our pre-owned cars and trucks as well.Cardinal Honda reserves the right to make changes without notice or obligation to our "Clear & Simple" program.
Benefits may vary according to purchase date.