Cardinal Honda
531 Route 12 Groton, CT 06340-2912Sales: (860) 449-0411
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About
Cardinal Honda has earned awards over a continuous ten year span, the most prestigious and coveted honor that Honda can grant to its dealerships. The award recognizes those dealership teams that demonstrate superior achievement in customer satisfaction, new car units sales volume and business management.
As the area's only 10-time award winner, we realize this honor demands excellence, which can only be achieved when we work together as a team. The award reflects our total commitment to developing satisfied loyal customers.We are a Honda EXCELL (Exceeding Customers Expectation Levels for Life) Validated dealership. Our Service and Parts Departments, for the year 2010 were awarded the CSE Excellence Award for overall index score that meets or exceeds the standard of 90% for Customer Service.
Our goal is to continuously exceed the expectations of our customers, employees and community. We will strive to deliver perfect service through uncompromising commitment to continuous improvement.
Our promise is to create an environment of mutual trust and respect; to promote growth and personal freedom; to foster and renew teamwork and employee involvement; and to demand the highest ethical standard from ourselves and others.
We believe our people are our most important resource and the foundation of our success. to pursue our objective of "Serving Customers for Life", we are committed to being the acknowledged leader in our market for exceeding the needs of our customers and employees.
Our commitment to this mission will make our dealership a place where people want to work and do business.
"Your loyalty to us will be reflected in our continued commitment to you."
Stanley A. Cardinal
President / Owner
LETTERS FROM OUR CUSTOMERS 
Here are a few excerpts for you to read
Dear Mr. Cardinal,
This letter to you is long overdue.
I want you to know what a thrilling experience it is to drive south on Route 12, come up the hill and see "Old Glory" flying in the breeze. It certainly makes one proud to be an American and know that it stands for.
This is a wonderful vision for all who sees this. My husband always said "It is a proper Sunday flag".
Thank you for sharing this with us.
B.M. -Gales Ferry, CT
Dear Stan,
Being a former "Car Guy", I was very impressed with your dealership operations in regards to the purchase and delivery of my "new" Honda Element.
The send-off was a nice touch. I got a little emotional, but it was a nice ending to a good sale and delivery. My salesperson, Jeffrey Dimmock, was very helpful to me in all aspects of the sale. Everything was done the "right" way.
The car performed admirably for me on my trip to Massachusetts this past weekend. The beautiful 270 watt audio system with XM Radio and the iPod connection was a special treat.
You guys lived up to every good thing that I have heard about Cardinal Honda the past twenty years or so.
B.C. -Norwich, CT
Dear Mr. Cardinal,
I wanted to express my appreciation to Cardinal Honda. On July 21, 2011 our families 2006 Honda Pilot was totaled in an accident. The decision to replace it with another Pilot was easy; the decision between a new or used was more difficult as was lasting the month in a Honda Pilotless house.
When we cam to your dealership everyone seemed committed to helping us make the best decision and helping us get the best deal they could offer. Scott Farrington was kind and patient as we decided between the LX and EX models. He carefully reviewed both models with us and helped us take a test drive. Chris Kuhl kindly helped us with financing decisions and Rob Bonosconi helped locate the perfect color and model for us.
Scott called us to let us know that our car had arrived at the dealership; he was just as excited as we were that it was here. Having a group of people so committed to assisting buyers at such a high level is a rarity. You and the people who work in the dealership should be very proud of your customer service.
E.P. -East Hampton, CT
Dear Mr. Cardinal,
This is my 8th Honda. I will not buy any other car. Very satisfied with the quality of Honda. Absolutely love the CR-V. Cardinal was my best buying experience yet! My salesman applied no pressure whatsoever. I was no intimidated in buying a car on my own. Management at Cardinal was equally professional and friendly. They wanted to make sure I was completely satisfied. I hope my salesman is there when I buy my next Honda. Definitely a great experience. Thanks to all involved.
P.D. - Mystic, CT
Dear Mr. Cardinal,
Being involved in the automobile industry must lead to days brimming with complaints and stressful encounters with customers. In an effort to represent the flip side of that coin we wanted to alert you to the positive experience we recently had at your dealership.
We had plans to meet several people at Foxwoods on April 2 for a concert and a fun-filled weekend. But just as our trip from New York to Mystic was almost complete smoke began to appear from under the hood of the car. After a few phone calls we found ourselves at your dealership awaiting a new radiator. As closing time approached it seemed as if several rusted bolts would delay the repair, which would have left us somewhat stranded, unable to make it to the show and certainly unable to enjoy all of the fun we had been looking forward to. Your service team literally saved our day by agreeing to work well past closing time to ensure that the job got done.
Not only did Stephen Luft, Matt McCarthy, Randy Jennings, Edwin Figueroa and Matt Racine display the utmost professionalism when dealing with our situation, their collective kindness, understanding and humor actually made it a pleasant one. We made it to the concert on time and had a great weekend overall, during which we repeatedly told other friends about how great your crew and dealership is in great detail, right down to the Goldfish crackers in the customer lounge!
We assume you already know what a great staff you have, but we couldn't let the opportunity pass without telling you about our experience. Please convey our gratitude to the entire service team.
K.W.& S.F. -New York
To Whom It May Concern,
I am leaving the area and wanted to give you some feedback before I go. I have been using your service department for few years now. First with a Honda Fit and then last year I bought a Honda CRV from Cardinal. Your service department is the best I have ever dealt with. More than once I have just pulled in on my way home from work and they have 'worked me in' with a courteous and patient attitude. Randy is the best. So I wanted to say 'thank you' and I hope that I can find a Honda dealer with a service department half as good as Cardinal's.
M.R. -Old Saybrook, CT
Mr. Stan Cardinal
I wanted to take the time to personally thank you and the staff at Cardinal Honda for helping my mother with purchasing her Honda.
From dealing with Cardinal Honda myself I must say that I am very impressed in how professional, friendly and caring the Cardinal Honda Team really is. When my brother and I said it was definitely time to get our mom a new car, we had no doubt that we were taking her to Cardinal.
When I called the dealership I requested to speak with one of your sales associates. I told him what we were looking for as in price range and year of the vehicle. He took the time to have a few cars ready for us to look at when we got there. I must say, he won my mother's trust and confidence in the first few minutes she dealt with him. That is a rare thing when dealing with a sales person at a dealership. He answered all her questions and assured her that she would drive off your lot happy and with the best vehicle for her needs. She did!
F & I handled the financing part for us. They both were very professional, kind and helpful as well. It seems everyone we came in contact with was willing to go above and beyond for my mom.
I cannot say enough about the extraordinary team that you have at Cardinal Honda. We truly appreciate all you did for our mom and will be sure to tell all of our family and friends where to purchase their next vehicle!
T.A. - Niantic, CT
Dear Mr. Cardinal,Dear Mr. Cardinal,
I just want to take a moment to let you know what a great experience I had at your dealership.
My wife,mother in law and I were on our way from Long Island to Boston in my Honda Fit this past Monday. Sunday (Christmas) I picked up a screw in one of my tires and had to put the donut tire on. We took the ferry from Orient Point to New London and the thought of driving to Boston on the spare tire was not a good one. My wife found Cardinal Honda online and made a call from the ferry to see if they could fix the tire. The service department person said they were busy but to come on in and they would do their best to help.
We were in and out in under an hour. Awesome service! Everyone we met couldn't do enough for us. Walter Groux spent some time with us and showed us the new CRV while we waited, even though he knew we were from Boston and weren't likely customers. The service dept folks were very professional and helpful.
Customer service is a lost art in many businesses. But not here. I was truly impressed and just wanted to express my gratitude.
K.G. -Lynnfield, MA
I just want to take a moment to let you know what a great experience I had at your dealership.
My wife,mother in law and I were on our way from Long Island to Boston in my Honda Fit this past Monday. Sunday (Christmas) I picked up a screw in one of my tires and had to put the donut tire on. We took the ferry from Orient Point to New London and the thought of driving to Boston on the spare tire was not a good one. My wife found Cardinal Honda online and made a call from the ferry to see if they could fix the tire. The service department person said they were busy but to come on in and they would do their best to help.
We were in and out in under an hour. Awesome service! Everyone we met couldn't do enough for us. Walter Groux spent some time with us and showed us the new CRV while we waited, even though he knew we were from Boston and weren't likely customers. The service dept folks were very professional and helpful.
Customer service is a lost art in many businesses. But not here. I was truly impressed and just wanted to express my gratitude.
K.G. -Lynnfield, MA
Dear Mr. Cardinal,
This letter to you is long overdue.
I want you to know what a thrilling experience it is to drive south on Route 12, come up the hill and see "Old Glory" flying in the breeze. It certainly makes one proud to be an American and know that it stands for.
This is a wonderful vision for all who sees this. My husband always said "It is a proper Sunday flag".
Thank you for sharing this with us.
B.M. -Gales Ferry, CT
Dear Stan,
Being a former "Car Guy", I was very impressed with your dealership operations in regards to the purchase and delivery of my "new" Honda Element.
The send-off was a nice touch. I got a little emotional, but it was a nice ending to a good sale and delivery. My salesperson, Jeffrey Dimmock, was very helpful to me in all aspects of the sale. Everything was done the "right" way.
The car performed admirably for me on my trip to Massachusetts this past weekend. The beautiful 270 watt audio system with XM Radio and the iPod connection was a special treat.
You guys lived up to every good thing that I have heard about Cardinal Honda the past twenty years or so.
B.C. -Norwich, CT
Dear Mr. Cardinal,
I wanted to express my appreciation to Cardinal Honda. On July 21, 2011 our families 2006 Honda Pilot was totaled in an accident. The decision to replace it with another Pilot was easy; the decision between a new or used was more difficult as was lasting the month in a Honda Pilotless house.
When we cam to your dealership everyone seemed committed to helping us make the best decision and helping us get the best deal they could offer. Scott Farrington was kind and patient as we decided between the LX and EX models. He carefully reviewed both models with us and helped us take a test drive. Chris Kuhl kindly helped us with financing decisions and Rob Bonosconi helped locate the perfect color and model for us.
Scott called us to let us know that our car had arrived at the dealership; he was just as excited as we were that it was here. Having a group of people so committed to assisting buyers at such a high level is a rarity. You and the people who work in the dealership should be very proud of your customer service.
E.P. -East Hampton, CT
To Whom It May Concern,
How I dreaded purchasing another car after eleven years with my old reliable 1999 vehicle. Bob Guffey had infinite patience,understanding, and knowledge which made my ultimate decision the right one.
Thank-you also to Mark and Steve and everyone connected with Cardinal Honda.
Would I recommend you and Cardinal Honda to other people ? Well, I already have. Thank you and the best always.
K.C. -Groton, CT
How I dreaded purchasing another car after eleven years with my old reliable 1999 vehicle. Bob Guffey had infinite patience,understanding, and knowledge which made my ultimate decision the right one.
Thank-you also to Mark and Steve and everyone connected with Cardinal Honda.
Would I recommend you and Cardinal Honda to other people ? Well, I already have. Thank you and the best always.
K.C. -Groton, CT
Dear Stan,
Overall excellent experience, especially the "Clear & Simple" philosophy at Cardinal Honda. I don't like haggling over car prices as I always feel at a disadvantage in terms of knowledge of prices, options, etc. So I appreciated very much the confidence of dealing with a company that is upfront about giving customers the experience of knowing they are being treated fairly. Everyone was professional and friendly, no pressure at all which is fostered by dealing with salaried salespeople. I felt they were working for me to give me the best possible deal, something that is pretty much unheard of when in a car dealership, at least in my experience.
D.M. - Westerly, RI
Overall excellent experience, especially the "Clear & Simple" philosophy at Cardinal Honda. I don't like haggling over car prices as I always feel at a disadvantage in terms of knowledge of prices, options, etc. So I appreciated very much the confidence of dealing with a company that is upfront about giving customers the experience of knowing they are being treated fairly. Everyone was professional and friendly, no pressure at all which is fostered by dealing with salaried salespeople. I felt they were working for me to give me the best possible deal, something that is pretty much unheard of when in a car dealership, at least in my experience.
D.M. - Westerly, RI
Dear Stan,
I wanted to let you know that I found my experience purchasing my first vehicle from Cardinal Honda to be very rewarding.
Andy Caldwell did an outstanding job and made working with Cardinal Honda a very pleasant experience. Please express my thanks to him for a job well done.
Thanks again to all your staff that assisted in my purchase.
R.O. -Mystic, CT
I wanted to let you know that I found my experience purchasing my first vehicle from Cardinal Honda to be very rewarding.
Andy Caldwell did an outstanding job and made working with Cardinal Honda a very pleasant experience. Please express my thanks to him for a job well done.
Thanks again to all your staff that assisted in my purchase.
R.O. -Mystic, CT
Dear Mr. Cardinal,
This is my 8th Honda. I will not buy any other car. Very satisfied with the quality of Honda. Absolutely love the CR-V. Cardinal was my best buying experience yet! My salesman applied no pressure whatsoever. I was no intimidated in buying a car on my own. Management at Cardinal was equally professional and friendly. They wanted to make sure I was completely satisfied. I hope my salesman is there when I buy my next Honda. Definitely a great experience. Thanks to all involved.
P.D. - Mystic, CT
Dear Mr. Cardinal,
Being involved in the automobile industry must lead to days brimming with complaints and stressful encounters with customers. In an effort to represent the flip side of that coin we wanted to alert you to the positive experience we recently had at your dealership.
We had plans to meet several people at Foxwoods on April 2 for a concert and a fun-filled weekend. But just as our trip from New York to Mystic was almost complete smoke began to appear from under the hood of the car. After a few phone calls we found ourselves at your dealership awaiting a new radiator. As closing time approached it seemed as if several rusted bolts would delay the repair, which would have left us somewhat stranded, unable to make it to the show and certainly unable to enjoy all of the fun we had been looking forward to. Your service team literally saved our day by agreeing to work well past closing time to ensure that the job got done.
Not only did Stephen Luft, Matt McCarthy, Randy Jennings, Edwin Figueroa and Matt Racine display the utmost professionalism when dealing with our situation, their collective kindness, understanding and humor actually made it a pleasant one. We made it to the concert on time and had a great weekend overall, during which we repeatedly told other friends about how great your crew and dealership is in great detail, right down to the Goldfish crackers in the customer lounge!
We assume you already know what a great staff you have, but we couldn't let the opportunity pass without telling you about our experience. Please convey our gratitude to the entire service team.
K.W.& S.F. -New York
To Whom It May Concern,
I am leaving the area and wanted to give you some feedback before I go. I have been using your service department for few years now. First with a Honda Fit and then last year I bought a Honda CRV from Cardinal. Your service department is the best I have ever dealt with. More than once I have just pulled in on my way home from work and they have 'worked me in' with a courteous and patient attitude. Randy is the best. So I wanted to say 'thank you' and I hope that I can find a Honda dealer with a service department half as good as Cardinal's.
M.R. -Old Saybrook, CT
Mr. Stan Cardinal
I wanted to take the time to personally thank you and the staff at Cardinal Honda for helping my mother with purchasing her Honda.
From dealing with Cardinal Honda myself I must say that I am very impressed in how professional, friendly and caring the Cardinal Honda Team really is. When my brother and I said it was definitely time to get our mom a new car, we had no doubt that we were taking her to Cardinal.
When I called the dealership I requested to speak with one of your sales associates. I told him what we were looking for as in price range and year of the vehicle. He took the time to have a few cars ready for us to look at when we got there. I must say, he won my mother's trust and confidence in the first few minutes she dealt with him. That is a rare thing when dealing with a sales person at a dealership. He answered all her questions and assured her that she would drive off your lot happy and with the best vehicle for her needs. She did!
F & I handled the financing part for us. They both were very professional, kind and helpful as well. It seems everyone we came in contact with was willing to go above and beyond for my mom.
I cannot say enough about the extraordinary team that you have at Cardinal Honda. We truly appreciate all you did for our mom and will be sure to tell all of our family and friends where to purchase their next vehicle!
T.A. - Niantic, CT
We wish to thank all the people at Cardinal Honda, for years of excellent service and maintenance of our van. Without your excellent service department, our van's long life would not have been possible. We purchased a new Honda Civic at Cardinal Honda largely due to your excellent service department and their outstanding customer service.
P.G. - Plainfield, CT
Dear Stan Cardinal
I want to take the time to thank all of you for literally the best experience buying a vehicle, and I do buy a lot of them, (my wife is ready to kill me). I felt very comfortable the whole time, I didn't get aggravated or disappointed once. I really for the first time also didn't feel I got ripped off on my trade.
I will highly recommend you guys to friends and family, you are a ride for everyone I know, but I will let them know it's worth the ride. No bickering really is a nice thing.
Thank you once again to your staff. I also was very impressed with the courtesy call I got to see if I was happy.
D.S. - Bristol, CT